Very recently, two prominent network marketing companies—Seint, and Rodan + Fields—made a significant shift in their business models, transitioning from traditional network marketing to an affiliate-based structure. This change has sparked a lot of conversations and concerns within the community. In a recent YouTube video, Ray Higdon, a well-known figure in the industry, shared his insights on this transformation.

1. Why is This Happening?

Ray Higdon offers several reasons for this shift:

• Pandemic Growth and Contraction: During the pandemic, many network marketing companies experienced rapid growth. They expanded their operations, hired new staff, invested in new software, research. However, as the initial growth phase ended, these companies faced a natural contraction, prompting a reevaluation of their business models.
• Rising Costs: The cost of goods sold has increased significantly due to inflation. This economic reality has made the traditional network marketing model less sustainable for some companies. Companies need to maintain profitability. While some may attribute these changes to greed, Higdon emphasizes that he has no insider information on this matter.

Future of Network Marketing:

Despite these changes, Higdon believes that network marketing will continue to have a place in the future. He suggests that the industry will adapt and endure for decades, stating. He assures that the industry isn’t collapsing.

There is no other industry where the average ordinary person has built a sustainable kind of income. (Ray Higdon)

2. Targeting Reps: The Dynamics of Targeters

Higdon addresses the issue of targeting representatives within the industry. He addresses this to those who think of targeting:

• Targeting: Some people engage in negative tactics rather than constructive actions. This approach is not approved by Higdon.
• Value-Driven Approach: He highlights that individuals who genuinely add value to the industry focus on being positive influences and offering support. Higdon emphasizes the importance of not “shooting the wounded” and being a light for others. If you choose to “be the light of the world” (Matthew 5:14-16) you will attract and grow your business.
• Be the light, be different!

Keep your eyes straight forward (John 6:3-7)

3. Moving Forward: Guidance for the Affected and the Concerned

For those affected by these changes or who have concerns, Higdon offers the following advice:

• Find Your Why: Understand that you have a solution to offer. In the world full of problems, you have a solution.
• Prayer and Faith: He suggests turning to prayer and asking, “How can I demonstrate my faith today?” Instead of jumping at the next opportunity, he advises seeking wisdom from God (James 1:5-10). Questions to consider include, “What am I to learn from this?” and “Where do YOU want me?”
• Serving Others: God doesn’t want you to languish or fail to help others. Don’t beat yourself up; instead, get up and pray on how to better serve others. You will find your answer.
• Spiritual Perspective: Higdon believes that the network marketing industry faces spiritual attacks because of its potential to provide time freedom and additional income from home to an ordinary person. He views these challenges as opportunities to demonstrate faith and resilience, noting that the devil hates network marketing and this profession is under spiritual attack.

Conclusion

The transition of Seint and R+F to affiliate models is a significant shift that reflects broader trends and economic realities. Ray Higdon’s insights provide valuable guidance for navigating these changes with faith and a positive mindset. As the industry evolves, staying grounded in one’s values and seeking divine wisdom can help individuals find their path forward.

If you are affected, I highly recommend finding this inspirational Ray’s YouTube video.